For parents
Help them find their direction.
The most important decision of their lives shouldn't rest on a 30-question quiz and a careers day brochure. Uway gives them deep self-knowledge, and a clear path forward.
The data
Career regret is preventable.
70% of graduates regret their degree choice within three years. The root cause is almost always the same: insufficient self-knowledge at the moment of decision.
Regret rate
Percentage of Millennials who regret their degree choice within 3 years of completion.
The decision window is short.
The consequences are long.
At 17, they're asked to choose a direction with almost no data about who they are and what makes them thrive. Schools don't teach self-knowledge. University prospectuses don't either. Uway does.
- ✓No more family tension around 'what are you doing with your life'
- ✓Clarity grounded in evidence, not guesswork
- ✓A plan they own, and can explain to anyone
How it works
Three pillars. One clear direction.
01 · iDNA Profile
iDNA Profile
We don't use 1990s career quizzes. Uway maps your child's Internal DNA, the psychometric fingerprint that makes them uniquely them. Five validated frameworks, triangulated by AI, surfacing the traits and motivations that actually drive fulfilment.
Triangulated psychometrics
Processing 5,000+ data points across five validated frameworks.
Private by design
Their data belongs to them. We analyse it; only they own it.
Deep self-knowledge
Not traits they perform. Traits that are genuinely, durably theirs.
The investment
The real ROI is their clarity.
Explore how the cost of getting it wrong compares to the investment in getting it right.
Risk exposure calculator
Assess the cost of misaligned education
Time spent in “wrong” jobs post-graduation.
Direct cost (fees + living)
£72,750
Total risk exposure
£106,350
*Combined financial cost and estimated opportunity cost of drift years.
Get started
Give them the foundation
every decision deserves.
Start free. Let them explore their iDNA, see their first Uway Path, and meet their Sherpa before you commit to anything.
No credit card required. Cancel any time.